Webin women at the wheel, the historian of advertising katherine j. Parkin demonstrates that despite a century of cultural transformations, the stereotype of the. Webin a chronicle laced with memoir, nancy a. Nichols explores how the automobile has provided both freedom and dangers for female motorists. Webthe history of women in the automotive industry over more than 100 years has evolved from being featured in advertising in the early days to professionals who run. Webfemale competence in auto technology was not a new thing in the latter half of the 20th century — yet somehow the myth of women as passive occupants of the. Webbut the automobile helped change that by setting women on the road toward greater freedom and work opportunity. Check out this timeline of automotive history. Webwomen like rose will monroe, known as rosie the riveter, became symbols of female empowerment and helped to break down gender barriers in the. Webin a world where the automotive industry has long been dominated by men, a new movement is steering the course towards empowerment, camaraderie, and luxury. Webnichols has written a new book on the history of women and car culture. In women behind the wheel: An unexpected and personal history of the car she.