Verkkoexamples for this “dark side” of social media include cyberbullying, addictive use, trolling, online witch hunts, fake news, and privacy abuse. Verkko“busted in wake county” is a website that has garnered attention for publishing mugshots of individuals who have been arrested in wake county, nc. Verkkowith this research, we show that heterogeneity exists among consumers in terms of their perception of social media’s dark side and that some. Verkkothis research investigates the dark side of social media in the particular case of instagram platform. We focused on cyberbullying as an abusive way usually used.
