Experience management (xm) is the discipline of using experience data and operational data (x + o data) to measure and improve every. Webunderstand what experience management (xm) is and how it creates value for organizations; Recognize how to drive change across an organization by activating. These four steps in the data journey allow us to uncover and see data, turning into a company’s biggest asset. Webin 2021, marketing teams, business leaders, and individual experience makers have the chance to redefine the future of customer experiences. Webin order to uncover this lived experience, the interviewer is called to committed listening—a desire to unearth what people care about and to listen for more. While listening is an important skill, the art of asking questions is equally, if not more, important when it comes to learning more about your work tasks,. Webexperience management is the driving force behind happy employees and customers, two groups a company needs to grow revenue and thrive. March 15, 2024 | interview. In march 2022, mckinsey senior partners carolyn dewar, scott keller, and vikram malhotra launched ceo excellence: Webexperience management (xm) is the process of monitoring every interaction people experience with a company in order to spot opportunities for improvement.