Verkkoparticularly poignant, however, is the way it impacts how we purchase things. Ecommerce is rapidly growing, projected to finally break a 10% share of all retail sales annually in the us this year [1]. Latest research predicts that by 2020, online sales in the us will rise by 56% topping $523 billion in sales [2]. Verkkowalmart leveraged the company’s digital expertise and resources to help fuel their own growth in online retail. And oversaw the rapid growth of their online sales, jumping 176% in three years. In addition, the digital consumer demands virtually instant gratification, being much less inclined to plan comprehensive shopping trips.
