Webjeff bezos has at least three superpowers that drove amazon's success. Jeff bezos’s run as ceo of amazon is over, but his. Webthey say that the secret sauce that makes up amazon’s culture is made up of four ingredients: Webthis is a man who over the past 25 years turned his online bookstore startup into a diversified company currently valued at $1. 6 trillion. Amazon is a digital retailing.