Verkkostrategic alliances are important sources of competitive advantage because they lead to the expansion of firms' resources and knowledge bases, and. Verkkothis collaboration illustrates how cooperation can enhance innovation and market penetration without compromising each partner's. Verkkoin this paper, we empirically analyze how strategic alliances affect the innovation output of the firms forming the alliance. We find a positive effect of r&d. Verkkothe power of partnership—between established businesses and new players—can help industries make that daunting leap from transformative ideas.
