Verkkowe identify four broad conclusions about authenticity based on this research: (a) people value authenticity in their own behavior and other domains. Verkkoauthenticity entails autonomy, congruence, and genuineness. Verkkoin this article, i specify how issues of authenticity have become a pervasive part of our culture, our institutions, and our individual selves. Building on both rosenberg and. Verkkoin demonstrating authenticity’s relevance to studies of self and society, i review some of the reasons authenticity has become of interest to those examining and. Verkkoin this article, i specify how issues of authenticity have become a pervasive part of our culture, our institutions, and our individual selves. Building on both rosenberg and. Verkkoby reviewing theory and empirical research on authenticity, we aim at a more precise conceptualization of authenticity. We argue that authenticity is. Verkkoin this article, we examine existing views of authenticity, identify questionable assumptions about the concept of authenticity, and discuss issues.