Verkkomedia ethics is considered a field of applied ethics that encompasses ethical issues and controversies in journalism, public relations, media marketing,. Verkkothe article examines this premise on the basis of a representative survey of finnish media audiences and three focus group interviews, asking how. Verkkoto explore how the justification model addresses the social processes at work in efforts to achieve moral agreement, we can apply it to a specific clash in. Verkkojournalism, with its claim to professionalism, is guided in its practice by ethical codes which prescribe what is considered ‘good work’. This theoretical article argues that, though based on certain universal prescriptions, ethics is socially and culturally situated. Verkkomedia technology platforms that have served to democratize and decentralize the dissemination of news have underscored the debate about who, or what type of. Media ethics, the study and application of the norms of journalism, should confront the most important questions that swirl around.
