Web75 years ago, a historic moment changed lives and firefighting as we know it in our town effingham. (wcia) — 75 years ago, a historic moment changed lives and firefighting as we know it in our town effingham. A massive fire spread throughout. Webthis would establish wcia as a regional news service for many years, even after wcia moved the broadcast times to the more traditional times of 6 and 10 pm in 1959. Webwcia/channel 3, the only vhf station in the market, became a reality in 1953. Wcia’s first broadcast was at 10:45 am on november 14. Wcia was originally owned by midwest.