Verkkofamily dollar's parent company said thursday it plans to cut prices at the discount chain and spruce up its stores to boost sales. Verkkofamily dollar has lost ground in the dollar store race for years. Now, the discount chain hopes lowering prices will help win back customers on tight. Verkkonew york cnn business — family dollar has lost ground in the dollar store race for years. Now, the discount chain hopes lowering prices will help win back customers on tight budgets. Verkkonew york cnn — dollar tree said wednesday it will explore a sale or spinoff of family dollar, less than a decade after acquiring the chain in what has. Verkkodue to its often higher prices in stores, the discount chain has been struggling to keep up with its rivals. Now, executive are taking initiative and. Verkkothe pricing moves at family dollar are significant enough that dollar tree inc. Lowered its profit forecasts for the year, with 60% of the guidance. Verkkodollar tree on wednesday said it will shutter about 15% of its family dollar locations, leading to the closures of roughly 1,000 stores.